BoardEffect is growing rapidly, fueled by our client base, the demand for our solution, and an outstanding sales team — called Advisors. Our Advisors are experts in how technology can foster and reinforce good governance practices within non-profit organizations. Our aim is to uncover the objectives of prospective clients and to determine whether and how BoardEffect can help to address them. Advisors leverage the “Challenger Sale” methodology to teach prospective clients about the value of building high-performing boards, and to tailor the message to our prospects’ specific situation. The sales process involves educating these audiences on how the BoardEffect governance platform can support their efforts to enhance board governance.